When I was looking at how I wanted to birth my memoir, The Year of YES! into the world I looked at my options from a business perspective.
If I went with a traditional publisher I would invest the time and expense of finding an agent before I could even get in the door of a publisher, and then I would pay them 10-20% of my royalties for getting me in the door.
I would give up ownership and creative control of my work, I would still have to foot the bill for building my social media platform and be responsible for a huge portion of marketing expense.
It would take them 18 months minimum to get the book on the shelves and I might make around .25 cents a copy.
This did not sound like a winning plan to me.
Conversely, I could self-publish and foot the expensive of editing and design, but get the book on the shelves in only three months, create exactly the book I wanted to create and use the book to establish credibility and expertise as a coach with it as a marketing tool. I’d still be responsible for marketing and building my platform, but that seemed to be a given either way.
It was a no brainer. But, I saw that there really is a need for a publishing hybrid that gives the author the prestige of a third-party press, the expertise of professional editing, design, production and fulfillment know-how and a proven marketing plan.
Sioux Ink was born. Sioux Ink is a full-service publishing company with a no brainer business model that is in the authors’ favor.
Please, if you have a book that you know must be born because it is your Soul’s Purpose, I want to talk to you.