Glee’s Lea Michele, First GQ, Now in Bed With Dove

Last week Lea Michele, the lead actress and head Gleek on the hit television show Glee, was shot in a spread for GQ Magazine in poses intentionally looking like a hyper-sexual little girl. The lollipop, the school girl attire, common props for “little girl” fantasies in porn.

People got upset. Amy Jussel from Shaping Youth, Melissa Wardy from Pigtail Pals among many.

This week, Lea Michele, is making her debut in a virtual duet of These Are a Few of My Favorite Things with Julie Andrews from The Sound of Music for none other than Dove’s, the mother of Campaign for Real Beauty. A marketing campaign I have been publicly supportive of.

Dove, the body care company who’s marketing campaign has largely been built on images of real, imperfect women in their underwear and educating about the early beauty pressure and sexualization of girls in marketing through viral videos like Under Pressure.

As a woman, how is this supposed to fit neatly and congruently in my head? As a mother, how am I to trust that Dove cares about the Onslaught (another viral marketing video of Dove’s) of highly-sexualized and objectified marketing women and girls face? Maybe a new business coach is in order?

When faced with images of your spokesperson looking like this?

What’s up with this Dove?

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