1 – They have no intention of making money and no business plan or strategy.
2 – They think they have to choose between making money or doing something with passion.
3 – They believe if they work from home, they have to take less than a junior high school baby-sitter would take in exchange for 90 hours a week of scrounging for links and page views. And they keep talking about how lucky they are for the same reason.
4 – They will let anyone change a contract on them for no reason whatsoever. They don’t negotiate contracts, they accept them.
5 – They work for imaginary future income potential instead of cold hard cash right now. “We’re a start up, so we can’t actually pay you, but we’ll give you the special honor of rolling out 7 posts an hour for nothing and maybe in the future, if we like you enough, we’ll think about paying you for working.” They feel thrilled for being chosen ahead of all the other suckers willing to work for free.
6 – They work for tuna, cup cakes, boxes of cereal, handbags, free trips, and invitations to parties. This is doubly stupid because they have to pay taxes on income they can’t pay their mortgage with. It’s usually stuff they would never spend money on. Again, they feel grateful for this arrangement.
7- They let advertisers advertise on their sites for free because they used the words “give-away.” They think they’ve struck gold when giving the opportunity “review” an item and give it away. Again, paying taxes on items and shouldering the full cost of producing and hosting a blog for special fancy mascara they would never buy.
8 – They feel popular when corporations – especially big corporations with lots of advertising and marketing dough – ask them to give themselves away for free. “I feel so honored to have been chosen!”
9 – They judge the success of their blogs by comments, links and page views instead of income.
10 – They do not value what they do and who they are enough to hit “reply” with a simple message about their consulting, advertising, public speaking, give-away, and spokesman fees. They are, in fact, more afraid of the potential rejection than they are of working for Chicklets and girdles. Here is what a letter like that looks like, Nice Girls Don’t Talk About Money.
Then they wonder why The New York Times is condescending towards them. Here are 10 Reason Mommy Bloggers Deserve Condescension from The New York Times.
Read this book, Secrets of Six-Figure Women: Surprising Strategies to Up Your Earnings and Change Your Life, Mommy Bloggers and for goodness sake order it here so I can count it as income from my blog.