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Avatar is Art, Female Characters Empowering for Women and Girls

Yesterday was one of those rare days when I witnessed a staggering work of genius. Astoundingly, I witnessed two. One of the works of genius is likely to change all media forever. Of course I mean James Cameron's Avatar. It is Epic. In…

CCFC Guide to Commercial-Free Holidays

Ainsley's Christmas List this year is simply a list of every commercial she saw inside an hour. No joke. If your child's Letter-to-Santa reads like this, download Campaign for a Commercial-Free Childhoods' Holiday Guide.

Fight About "Becky"

When I asked a teenager what started a recent vicious girl-fight at the high school, she said one girl called another girl "Becky." She didn't want to tell me why it was bad to be called Becky. So I Googled it and up came these lovely lyrics…

Save New Moon

New Moon is one of the very few magazines 8- to 12-year-old girls can read without advertising. It's a bi-monthy magazine and it also has a safe online component. Girls can chat with each other, build thier own virtual rooms, create their…

FTC Researching PG-13 Marketing

The FTC (Federal Trade Commission) has finally agreed to research how companies market PG-13 advertising to preschoolers and elementary-aged children. The idea being that if your movie is PG-13 then you should not be marketing in Happy Meals,…

Empowered Marketing

I've gotten to where I can't stand the word "empowerment" anymore. Maybe you've noticed as well that many of the websites, "resources" and programs out now to "empower girls" are about selling products to girls. Okay. Whatever. I do feel…

Man Up And Mean Girl On Pepsi?

Did you know that Pepsi products like Amp Up are the leading cause of death in young men, causing cancer and early onset impotence? Just trying to think up an appropriate response to their foul and disgusting new iPhone App, "Before You Score." The…