Posts

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Save New Moon

New Moon is one of the very few magazines 8- to 12-year-old girls can read without advertising. It's a bi-monthy magazine and it also has a safe online component. Girls can chat with each other, build thier own virtual rooms, create their…
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FTC Researching PG-13 Marketing

The FTC (Federal Trade Commission) has finally agreed to research how companies market PG-13 advertising to preschoolers and elementary-aged children. The idea being that if your movie is PG-13 then you should not be marketing in Happy Meals,…

Empowered Marketing

I've gotten to where I can't stand the word "empowerment" anymore. Maybe you've noticed as well that many of the websites, "resources" and programs out now to "empower girls" are about selling products to girls. Okay. Whatever. I do feel…
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Man Up And Mean Girl On Pepsi?

Did you know that Pepsi products like Amp Up are the leading cause of death in young men, causing cancer and early onset impotence? Just trying to think up an appropriate response to their foul and disgusting new iPhone App, "Before You Score." The…

Bus Radio Dies By Parental Activism

I love the Campaign for a Commercial-Free Childhood because they illustrate perfectly that parental and consumer activism works. After CCFC's three-year campaign. BusRadio - the company that planned to "take targeted student marketing to the…
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FCC Slams Bus Radio - Finally

What really pissed me off about conservative "outrage" about the President of the United States giving a speech to motivate students to stay in school is conservative in-authenticity and duplicity. The thing is, there really are inappropriate…
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Ad Literacy for Kids

There's an article, Ad Literacy 101 on Babble, about five recommendations for parents to teach their children about advertising. I know I use many of these methods in everyday life with my kids. I'll give a brief recap and explain how I use…
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Glamour Shot

She looks like . . . . Me. It's not me, it's a model named Lizzie Miller. But, she looks like a normal woman. One I might encounter anywhere, including in my mirror. I gasped when I saw it. In a good way. I'm not sure why I would prefer to…
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Bored with Being Incensed

Noah Cyrus, Miley's nine-year-old sister was photographed on a stripper pole with her friends at a night club before the Teen Choice Awards. Read that story on Dlisted. Also in the Dlisted story is a new teen pop group titled The Lolitas.…
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Gender Advertising

Can I just say Dirty Vagina is one marketing tactic too many women fall for. (Really, I just wanted to say Dirty Vagina for my Discovery Click if they ever come here.) But, serious, no wonder women sometimes feel like crap about themselves. Thanks…

Packaging Girlhood Review

Review written by Leola Dublin Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes should actually be subtitled A Blueprint for Deprogramming Your Daughters. The authors are academics, - developmental psychologists, actually…
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Tell FCC to Ban BusRadio

From Campaign for a Commercial Free Childhood: Three years ago, a newly formed company called BusRadio brazenly announced their intention to "take student-targeted marketing to the next level." Their plan? Install "free" radio equipment on…