I’m a big fan of Dove’s advertising campaigns. When I saw the real women in their white bra and panties on Oprah, the models for Dove’s Campaign for Real Beauty, I got tears in my eyes. Finally, advertising that says real women are beautiful, I thought. I even wrote them a letter thanking them for being the first company, I felt, that didn’t try to sell women beauty products by making them feel ugly or less than. Even yesterday I saw the Oprah rerun on Dove’s Pro-Age campaign (women over 50 posing tastefully nude) and the staggering beauty of real women brought tears to my eyes.
The infamous Evolution video (featured above) is a great tool which allows us to show our daughters the truth about advertising and beauty. No one looks like they look in a magazine. The thing about all these amazing advancements in technology, like Photoshop, is that reality gets blurred. As parents, mentors, and educators it’s important to help girls understand that how they look in reality is beautiful. And how girls and women look in magazines, on television, in movies, and in advertising is fiction, created by technology and professional artists.
Above is a fascinating collection of Dove videos, including their newest Truth Behind Hollywood Hair Call your daughter over and watch them together. They are a great tool for teaching girls, and reminding ourselves, about the reality of beauty.